Put Web Design To Work For Your Business
You have a small business. I’m assuming that means you have (or know you need to have) a website for your small business, am I right? Time constraints are the biggest hindrance to getting a well-designed site online for many small business owners, and the result is either a less-than-stellar website or no website at all.
Far too many small business owners slap up a simple HTML site or some site-in-a-box template, do a copy/paste job to drop in a bit of contact info, and proceed to call it a day. Bonus points for those who add a pic or two featuring head-on shots of the front of their company building. Only kidding.
You need a unique design to set your business apart from your competition – especially if you’re operating locally. The right web design is also critical because it’s what will make or break your chances of visitors taking the actions you want them to take on your site.
Put Your Best Foot Forward
What is this, 1997? You shouldn’t settle for a boxy, framed, blinking button-laden website that makes you feel like you’re in a time machine. Not only is it an eyesore, it’s downright unprofessional. Maybe an example would help to better illustrate this point:
Apparently, this is some sort of community website, but the purpose is unclear since the information is so scattered. There’s also very little contrast between the background and the text. Kinda makes you want to reach for someone else’s glasses to give it a stare even if you have 20/20 vision. Biggest issue? There’s no clear objective or call to action. When a visitor lands on the homepage, they’re just… confused.
Don’t let this be your business website. Remember, your website design says every bit as much about your brand as your business card, your logo, and the setup of your store. Don’t drop the ball with your site design after all your hard work.
Define Your Objective
The days of 2-page informational business websites have long-since passed. Now, website users expect a rich experience from each and every website they visit – and they demand even more from a business site. Yup, even if it’s local.
You need a website that looks good; that’s a given. However, equally important is the call to action. For those not in the know, here’s a little excerpt from web design megasite Smashing Magazine that breaks the concept down:
Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. “Buy this now!”) or lead to a web page with additional information (e.g. “Learn more…”) that asks the user to take action. Article Source Here
Got it now? Well, if you’re still a tad fuzzy, here’s a real live example of a great call to action from one of our websites:
See how the phone number and contact form is front and center on the screen? There’s absolutely no question about what you’re supposed to do here – you’re quite literally compelled to either call or click that “Send Request” button.
You need to have some sort of call to action on your website, and what you select should be what you need for your biz. Think making a phone call, submitting contact info, signing up for a newsletter, entering an email address for daily deals, even following your company on Twitter.
In a nutshell: find a way to reconnect with your website visitors down the road.
Design, Meet Objective
Big Bamboo Marketing offers two kinds of web design services. You have the option of having a lead-generation website created, or you can choose a completely custom design. The designers at Big Bamboo know that a website built to encourage visitors to take an action is a vital asset for small business owners – that’s why we tailor every design with that goal in mind. Check out the pricing page for more details.
Don’t let your website design bleed money from your biz – turn it over to us to finally start getting those leads that your business so rightly deserves.