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Why You Should Be Using Google Plus




Google Plus is one of the most effective social marketing platforms ever. It combines ease of interacting and sharing with the power of Google search to provide a powerful mix that can extend your reach and build authority. Below is a fantastic infographic by Brandignity.com explaining the stats, benefits, and best uses of Google Plus […]


Category: Sales & Marketing, SEO, Social Media Marketing
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Comments Off on Is Marketing an Expense?
the correlation between marketing and revenue

Is Marketing an Expense?




One of the most common statements I hear from business owners is “Marketing is expensive.  We don’t have any more money for that right now.” It baffles me how many business owners just don’t understand that there is a direct correlation between marketing and revenue generated. Let me clarify though, the correlation isn’t just about […]


Category: Sales & Marketing
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Comments Off on 3 Things Your Bartender Can Teach You About Selling
The Savoy's 122nd Birthday

3 Things Your Bartender Can Teach You About Selling




I don’t drink very often anymore, but I have spent a lot of time in bars over the years. I have always admired the outgoing bartender. The one who goes out of his or her way to greet you when you walk in. Who is attentive to your needs and quick to offer another drink […]


Category: Sales & Marketing
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